Management of Star Cross Television has celebrated the station’s 13th anniversary with a visit to the Nigeria Union of Journalists, Cross River State Council, where it acknowledged the union’s support and contributions to the growth of the religious broadcaster since its establishment in 2013.
Speaking during the visit, representatives of the station described the anniversary as an opportunity to appreciate journalists in the state for their partnership and professional support over the years.
The delegation recalled that before Star Cross Television officially began transmission in 2013, members of the NUJ and media practitioners from different organisations attended a conference organised by the station and offered recommendations on how the channel could survive and grow in the competitive broadcasting industry.
According to the station’s management, some of the suggestions made by journalists at the time were implemented and contributed significantly to the station’s sustainability and expansion over the years.
The station also paid tribute to the leadership of the Brotherhood of the Cross and Star and its spiritual leader and Chairman of Star Cross Television, His Eminence Olumba Olumba Obu, for what it described as unwavering commitment to media development and staff welfare.
The management noted that the organisation had invested heavily in training media personnel both within and outside Nigeria, including in Europe, America and Asia, adding that the investments had transformed Star Cross Television into a globally recognised broadcaster.
It stated that the television station now broadcasts across sub Saharan Africa and reaches global audiences through YouTube, Facebook and multiple digital streaming platforms.
The delegation revealed that the station was also making arrangements to join MultiChoice platforms to expand accessibility for viewers beyond free to air broadcasting.
While speaking on the station’s operations, the management explained that Star Cross Television faced major challenges in internet connectivity, power supply and operational costs, especially due to the high financial demands of streaming content globally.
It disclosed that the station spends thousands of dollars monthly on digital streaming services through a British based company and relies heavily on internal funding because it does not accept advertisements that conflict with its religious doctrines.
The management added that recent investments in solar energy had helped to address some of the electricity challenges affecting broadcast operations.
Speaking further, the station emphasised its commitment to training young professionals in broadcasting and media production, noting that many of its presenters, editors and camera operators were trained internally and had developed into highly skilled practitioners despite not having formal media education.
During an interaction session, journalists sought clarification on the station’s position regarding political content and election coverage.
Responding, the management maintained that politics itself was not a negative venture but should be used as a tool for promoting peace, development and the welfare of society.
It stressed that Star Cross Television would continue to promote positive and developmental conversations capable of advancing education, unity and societal progress.
The station also formally invited the NUJ leadership and members to its grand finale anniversary celebration scheduled for May 17, 2026.
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